Designing the face of a new brand
As part of a broader rebranding initiative, we set out to design a new website that reflects the rebranded identity and clearly communicates the values of the company’s AI-powered legal research platform. The primary goal of the website was to convert visitors into customers by showcasing the product’s benefits and use cases in a compelling, structured way.
My role focused on translating the strategic groundwork—namely the newly defined brand identity and information architecture—into a functional and intuitive interface. I was responsible for creating wireframes and interactive prototypes, aligning them with the product’s positioning and user needs. Once the prototypes were aligned with all stakeholders, I prepared a developer-ready handoff to ensure a smooth transition into implementation.
Wireframing
Prototyping
Handoff
Website for a rebranded product
Increase of app users by xx %
Why a new Website?
Early Stage Wireframe of the Homepage
Anita was in the middle of a rebrand — a new visual identity, a sharper positioning, and a clear mission: to make legal research faster and smarter through AI. But the website didn’t reflect any of that. It wasn’t telling the story of the product, and it certainly wasn’t turning curious visitors into engaged users.
We needed a digital home that matched the ambition behind the brand. One that would speak directly to lawyers, clearly communicate Anita’s value, and guide them seamlessly toward trying the product. The goal was simple: build trust, showcase what Anita can do, and turn interest into action.
With the freshly defined brand identity and a well-structured information architecture crafted by Khaled Mhad, I began shaping the first interactive prototype. My focus was on translating this strategic foundation into a clean, intuitive interface that embodies Anita’s voice and visual language. The prototype became a bridge between concept and reality — allowing us to test structure, tone, and flow before moving into final design and development.
From Figma to Flow
Once the prototype was finalized and aligned with all stakeholders, I prepared a smooth and structured handoff for our Webflow developer Hrach Shahverdyan. This included detailed design specifications and interaction notes to ensure that the final implementation stayed true to the design vision.
The result: a responsive, conversion-focused website that brings the new brand to life — now live and ready to guide users into the world of AI-driven legal research.
Looking back - and ahead
This project was a true team effort, and I’m grateful for the close collaboration with everyone involved — from brand and strategy to development. Together, we transformed a fresh brand identity and a strong strategic foundation into a functional, user-centered digital experience.
Looking ahead, the website will continue to play a key role as the first touchpoint for potential users of Anita’s AI-powered legal research platform. It’s more than just a digital presence — it’s a conversion tool, a brand ambassador, and a space where users begin their journey with the product.
I’m proud to have contributed to shaping that starting point.