This project focused on the relaunch and migration of an established website to Webflow for Silicon Allee by Fraunhofer HHI. The client provided static PDF mockups for desktop views, which served as the visual foundation for rebuilding the entire front-end in a flexible and fully responsive way.
Beyond the visual implementation, the project required a high level of technical precision. Due to the website’s strong existing search engine performance and visibility, preserving SEO rankings and overall search performance was a core requirement throughout the entire migration process.
The result is a modern Webflow website that combines a scalable, responsive layout with custom code enhancements, while maintaining continuity in structure, content, and search engine visibility.
Partner
Project Type
Scope
SEO
Focus Areas
Migration & SEO Focus
Since the client’s existing website generated substantial traffic and strong search visibility, the relaunch required a carefully planned and technically precise migration strategy. Preserving URL structures, metadata, and content hierarchies was essential to ensure continuity in rankings and search performance.
To streamline the transition, the metadata of the existing site was systematically extracted and transferred to the new Webflow setup, enabling an efficient and consistent implementation without compromising SEO integrity.
Special attention was given to content-heavy sections such as the news overview, ensuring clean markup, consistent internal linking, and stable indexing behavior throughout the entire migration process.
The provided designs were limited to desktop views, requiring thoughtful decisions for smaller breakpoints. The layout, spacing, and typography were adapted to ensure clarity and usability on mobile devices without compromising the original design intent.
The result is a responsive experience that feels consistent across screen sizes while remaining flexible for future content growth.
